Surprising fact: over 15,000 companies use Aircall today — proof that cloud telephony scales from startups to enterprises.
We open with a clear goal: help Singapore decision-makers pick a solution that balances compliance, usability, and ROI. We focus on practical choices that meet PDPA and MAS expectations, while aligning with GDPR and ISO 27001 where needed.
Modern cloud VoIP makes enterprise-grade features affordable. Expect automatic and on-demand call capture, searchable archives, CRM playback, and exportable analytics — these are table stakes now.
Vendors differ: Aircall highlights easy activation, admin controls and bulk exports; Ooma lists flexible modes and clear pricing tiers. We show how each option reduces risk, speeds training, and improves sales and service outcomes.
Use this guide as a blueprint — match features and plans to your team size, call volumes, and compliance needs to move from research to confident deployment.
Key Takeaways
- Cloud VoIP brings enterprise features within reach — lower cost, faster deployment.
- Compliance matters — PDPA, MAS guidance, GDPR and ISO 27001 shape retention and consent.
- Look for automatic plus on-demand call capture, CRM playback, and analytics exports.
- Vendor strengths vary — consider activation controls, bulk export and transparent pricing.
- Plan selection should match team size, call volume, and training needs to avoid waste.
Why Singapore small businesses need call recording right now
As remote work grows in Singapore, having an auditable record of conversations drives better outcomes.
Captured calls deliver clear commercial upside. Verified audio speeds customer service fixes, reduces escalations, and supports refunds with evidence.
Sales teams gain measurable value. Leaders can use real calls to coach tone, objection handling, and discovery. That shortens onboarding and raises conversion.
Note-taking improves too. Agents stay present while on a call and later review conversations to avoid missed follow-ups and rework.
Today’s VoIP reality in Singapore
VoIP and cloud platforms tie voice, meetings, and SMS into one workflow. Remote teams rely on playback, CRM access, and searchable clips to keep service consistent across channels.
- Dispute prevention — recorded calls set expectations and protect trust.
- Feedback loops — tag conversations to fix recurring issues and update playbooks.
- Compliance — vendors simplify consent messaging and retention aligned to PDPA.
| Use case | Aircall | Ooma |
|---|---|---|
| Training & coaching | Automatic capture + CRM playback | On-demand clips, easy note review |
| Dispute resolution | Searchable archives, exports | Clear call logs, downloadable files |
| Operational fit | Admin controls, bulk exports | Flexible modes, tiered pricing |
Compliance and data protection for Singapore SMEs
Compliance shapes how we capture and store voice interactions in Singapore’s regulated landscape.
PDPA governs collection, use, and disclosure of personal data. We must obtain consent, state the purpose, and set clear retention and deletion rules.
Core frameworks: PDPA and MAS-aligned recordkeeping
MAS guidance applies where financial services are involved — recordings should be searchable, timestamped, and retained per audit policies. Regulated teams need tamper-evident logs and fast retrieval.
International standards to look for
Seek providers that demonstrate ISO 27001 and GDPR alignment — these signal mature controls over information security and subject rights.
Consent notices and legality of recording calls
- Play clear consent notices and offer opt-out options.
- Use pause/resume to avoid capturing sensitive fields like card numbers.
- Apply data minimization—role-based access, redaction, and download limits.
| Framework | Key control | Operational impact |
|---|---|---|
| PDPA | Consent, purpose, retention | Consent scripts; deletion schedules |
| MAS | Searchable, timestamped archives | Audit readiness; tamper-evidence |
| GDPR / ISO 27001 | Data subject rights; ISMS | Vendor audits; encryption at rest/in transit |
How to evaluate a phone recording system for small business
Start by mapping how your daily calling flows — that tells you which features matter most.
Modes set the baseline. Always-on gives a full audit trail. On-demand saves storage and focuses review. Agent-controlled pause protects sensitive fields during live calls.
Coverage and operational fit
Confirm end-to-end coverage across inbound and outbound calls. Multi-line teams and call center queues must be supported without gaps.
Searchability, analytics and access
Search and metadata speed QA — tags, timestamps, and transcripts make manager reviews efficient.
Access controls should enforce least privilege. Admins assign roles, limit downloads, and inspect audit logs to maintain compliance.
Integrations and exports
Test CRM and helpdesk playback to reduce context switching. Aircall surfaces captures in CRMs and supports bulk exports. Ooma provides Pro Plus CRM links and multi-downloads.
Plan mapping and total cost
- Check which features sit in each plan to avoid surprise upgrades.
- Evaluate scalability — can the platform grow with more teams and higher call volume?
- Factor TCO: implementation time, training, governance, and admin overhead.
| Requirement | Aircall | Ooma |
|---|---|---|
| Capture modes | Automatic inbound/outbound + manual pause | Always-on & on-demand |
| CRM integration | Playback in-app and CRM (included) | Available at Pro Plus |
| Export & analytics | Individual & bulk exports; analytics | Multi-downloads; leaderboards on Pro/Pro Plus |
| Scale & access | Role-based controls; bulk admin tools | Call Logs storage; role controls in paid tiers |
Aircall at a glance: VoIP call recording built for small teams
For teams that need rapid setup and clear governance, Aircall balances automation with hands-on controls.
Automatic inbound/outbound recording with manual pause/resume
Admins enable capture per number in the dashboard so inbound and outbound calls are predictable and auditable.
Agents can pause and resume during live interactions to avoid storing sensitive fields. This aligns with PDPA-style guidance in Singapore.
On-demand playback and CRM access for training and QA
Recordings are available on-demand in Aircall and surface in connected CRMs. Managers and agents can play back clips to coach tone and correct process.
Admin controls, bulk exports, and analytics call data
Admins can download single files or run bulk exports for audits and training libraries. Analytics exports from the dashboard help benchmark team performance and tune sales and service workflows.
Social proof: trusted by 15,000+ to 21,000+ businesses
Aircall powers thousands of companies globally, proving the platform scales from lean groups to larger teams.
“Easy access to call recordings in HubSpot helped us improve service delivery and speed up agent training.”
- Setup: toggle capture per number for inbound and outbound calls.
- Control: pause/resume in-app to protect sensitive data.
- Access: playback in Aircall or CRM to streamline QA and follow-up.
- Exports: individual downloads and bulk export for audits and learning libraries.
- Analytics: dashboard exports to measure conversation and sales outcomes.
| Capability | How Aircall delivers | Operational benefit |
|---|---|---|
| Capture | Automatic inbound/outbound + pause/resume | Complete audit trail with privacy controls |
| Access | On-demand playback in-app and in CRM | Faster coaching and fewer follow-ups |
| Exports | Single file & bulk export | Audit readiness and training libraries |
| Analytics | Dashboard reports & data export | Benchmarking and performance improvement |
| Governance | Role-based access and admin toggles | Least-privilege access and compliance controls |
Ooma Office Pro and Pro Plus: record calls your way
Ooma’s Office tiers let teams choose capture modes that match compliance and workflow needs. We outline how capture options, storage, and pricing align with operational goals in Singapore.
Always-on and on-demand options for flexible compliance
Always-on captures every interaction — ideal when audit trails are required. On-demand lets agents start and stop capture for selective scenarios like legal consultations.
Call Logs storage, playback, and bulk downloads
Recordings land in a central Call Logs dashboard for quick playback. Managers can download multiple files at once to compile training clips or support audits.
Plans and pricing highlights: Essentials, Pro, Pro Plus
Essentials starts at $19.95. Pro is $24.95 and adds desktop access, call recording and analytics (leaderboards). Pro Plus at $29.95 includes CRM integration, call queues, advanced messaging, video meetings up to 100 participants, team chat and hot desking.
- Pick Always-on for broad compliance or On-demand to limit storage.
- Use Call Logs and bulk downloads for audits and training curation.
- Pilot with a subset of users, verify consent notices, and set retention rules before scaling.
“Check local laws and announce capture at call start to meet Singapore data protection expectations.”
Features that elevate customer experience and team performance
Real conversations make the best training material — and curated clips speed new-hire readiness. We focus on practical features that embed learning into daily workflows and protect customer trust.
Coaching and onboarding with real call examples
We champion real-call learning — build a library of best-practice clips to standardize tone and process. Managers bookmark segments to teach objection handling, discovery questions, and closing moves.
Note taking accuracy, voice-to-voicemail files, and dispute handling
Replay trumps guesswork. Agents replay interactions to capture exact details, which lowers handle time and cuts follow-up errors.
Voice-to-voicemail artifacts provide short, reviewable clips managers use for feedback and adherence checks. This supports fair dispute resolution with clear evidence.
- Integrate playback into CRM to speed coaching moments and workflow handoffs.
- Set role-based access to balance manager enablement with privacy and compliance.
- Track impact with analytics on calls reviewed, coaching hours, and post-coaching KPIs.
“Ethical capture and transparent consent keep the customer first while enabling measurable team improvements.”
Analytics and insights: from calls to performance metrics
Analytics turn everyday conversations into measurable steps that improve sales and service. We use call logs and leaderboards to move from anecdote to evidence. That helps managers spot trends and coach with clarity.
Core metrics include calls made, talk time, connect rate, and follow-through. These data points link activity to conversion and CSAT outcomes. Weekly reviews make the signal actionable.
Leaderboards, logs, and exports that drive coaching
Leaderboards surface top performers and create coaching moments. Ooma Pro adds a user leaderboard. Both platforms provide call logs for visibility and audit trails.
Aircall allows exporting an individual’s call data from the analytics area. Ooma supports multi-downloads. Exports feed BI tools and cohort analysis.
- Operationalize reviews — flag conversations for review and track pre/post coaching KPIs.
- Protect exports — limit access, log export events, and rotate credentials.
- Blend channels — include SMS, video, and meeting outcomes to complete the customer journey.
| Feature | Aircall | Ooma Pro |
|---|---|---|
| Per-user analytics export | Yes — single-user export from analytics | No — multi-downloads via Call Logs |
| Leaderboards | Dashboard metrics and reports | User Leaderboard in Pro tier |
| Call logs & audit | Searchable logs, timestamps, exports | Central Call Logs, bulk downloads |
| Omnichannel metrics | VoIP calls, SMS and CRM events | Calls and messaging; advanced in Pro Plus |
We recommend a cadence: weekly team reviews and monthly leadership reports. Use dashboards segmented by team, product line, or region. Iterate scripts and staffing based on insights to lift conversion, reduce average handle time, and raise first-contact resolution.
Integrations and omnichannel: voice, video, texting, and meetings
A unified inbox for calls, video meetings and SMS cuts friction in support and sales.
We prioritise CRM-first workflows—captures should attach to the contact or ticket so agents get context in seconds.
Aircall surfaces on-demand playback in the CRM for coaching and QA. Ooma Pro Plus adds CRM sync, texting, videoconferencing, team chat and call queues to cover more modalities.
CRM sync for sales and customer support workflows
Integrate voice, video and texting so all conversations appear in one record. That speeds follow-ups and helps attribution during monthly reviews.
- Standardise fields and tags to power analytics and automation across tools.
- Respect consent across channels with clear notices and uniform retention rules.
- Shortlist providers with robust APIs and prebuilt apps to reduce integration time.
Train teams to access playback inside the CRM so coaching becomes routine. Track revenue and CSAT lifts that tie directly to integrated coaching.
| Capability | Aircall | Ooma Pro Plus |
|---|---|---|
| CRM playback | On-demand playback surfaced in CRM | Full CRM sync in Pro Plus |
| Omnichannel | Voice, SMS, meeting links via integrations | Texting, video meetings, team chat, queues |
| APIs & apps | Extensible APIs; wide partner ecosystem | Prebuilt integrations; growing app set |
| Operational fit | Frictionless coaching; quick exports | Queues and messaging for contact centre workflows |
“Choose platforms that scale quotas and release features quickly—this keeps workflows current as teams grow.”
Implementation guide for Singapore small businesses
We recommend a phased rollout that reduces risk and proves value quickly. Start tight, measure impact, then expand.
Activate recording on selected numbers and teams
Begin with priority numbers and one high-impact team — training, disputes, or sales are good starting points.
Aircall lets admins enable capture per phone number: inbound, outbound, or both. Agents can use automatic modes or manual pause controls.
Ooma stores captures in Call Logs and supports multi-file downloads for audits and training libraries.
Set policies: consent scripts, pause for sensitive information
Script consent with a short PDPA-aligned notice and add it to IVR or agent openers.
Configure pause/resume so agents avoid saving sensitive fields during live calls. Teach clear pause triggers.
- Define scope: choose priority numbers, teams, and objectives.
- Configure modes: default to automatic; train agents on pause.
- Set retention and access: document how long captures are kept and who may download them.
- Secure access: assign roles, enforce MFA, and run regular reviews.
- Integrate: attach playbacks to CRM tickets and accounts.
- Pilot and train: trial with a small cohort, then scale.
- Measure: track onboarding time, QA coverage, dispute rates, and performance gains.
| Capability | Aircall | Ooma | Operational note |
|---|---|---|---|
| Activation | Per-number enable; inbound/outbound options | Call Logs enable per account | Start with core lines to limit exposure |
| Playback & CRM | In-app and CRM playback | Playback via Call Logs | Integrate with helpdesk for context |
| Exports | Single & bulk export | Multi-downloads from Call Logs | Use exports for audits and training libraries |
| Controls | Pause/resume; role-based access | Role controls; download limits | Enforce least-privilege and MFA |
“Check local laws and announce capture at call start to meet Singapore data protection expectations.”
Best-fit recommendations by team size and use case
Start with outcomes — faster onboarding, fewer disputes, clearer QA — then pick the plan that delivers them. Match capacity, coaching needs, and channel mix before you compare pricing and quotas.
Solo to small teams: simple setup, essential analytics
Prioritise easy activation, CRM playback, and core analytics to speed onboarding. Aircall suits lightweight deployment—automatic inbound/outbound capture plus CRM playback and analytics export get teams productive on day one.
Ooma Pro is a budget-friendly alternative with recording and leaderboards. Choose the plan that covers coaching and basic reporting without extra bells.
Growing call centers: queues, coaching, and deeper reporting
As headcount rises, add queues, deeper reports, and CRM integration. Ooma Pro Plus brings queues and full CRM sync at a predictable price point.
Aircall paired with your CRM scales QA and export needs. Map required features to plan tiers to avoid surprise upgrades.
- Coaching cadence: schedule weekly reviews and assign clips for feedback.
- Channel mix: factor texting and meetings quotas into plan choice.
- Success metrics: track conversion, CSAT, and resolution time to validate ROI.
- Iterate: review capacity and dashboards quarterly as volumes change.
Conclusion
To finish, today’s VoIP platforms give Singapore teams the features they need to coach, comply, and scale.
We recommend Aircall when quick activation, CRM playback and bulk exports matter. Ooma fits teams that want flexible modes and clear pricing tiers—Essentials, Pro and Pro Plus.
Recordings drive measurable gains in sales, service quality and dispute handling. Apply PDPA-aligned consent, secure storage, and role-based access as non-negotiable controls.
Start with a short pilot, refine scripts and retention rules, then pick the plan that matches your team size and CRM stack. That approach turns captures into actionable analytics and better customer experience.
Next step: shortlist Aircall and Ooma, run demos, and validate workflows before you finalise pricing and plans.
FAQ
What benefits do call capture and analytics bring to Singapore SMEs?
Call capture and analytics improve customer service, speed up dispute resolution, and boost sales coaching — all while generating data-driven insights. Teams can identify trends, measure agent performance, and refine scripts to raise conversion rates and reduce churn.
How do PDPA and MAS guidelines affect voice and conversation retention?
PDPA requires lawful handling and secure storage of personal data; MAS guidance adds expectations for proper recordkeeping and risk controls. Implement role-based access, encryption at rest and in transit, and retention schedules that align with regulatory and audit needs.
Are international standards like GDPR or ISO 27001 relevant for local firms?
Yes — adopting GDPR principles or ISO 27001 helps demonstrate strong data protection, aids cross-border operations, and reassures partners. These frameworks guide consent management, breach response, and information security practices beyond local compliance.
What recording modes should we consider for a small team?
Choose between always-on for complete audits, on-demand for selective capture, or agent-controlled pause for sensitive exchanges. Each mode balances compliance, privacy, and storage costs. We recommend clear policies and consent scripts for whichever mode you pick.
How can recording integrate with our CRM and help desk tools?
Look for platforms with native CRM connectors or open APIs. Integration should surface call transcriptions, tags, and disposition codes directly on contact records. This streamlines workflows for sales follow-up, ticket resolution, and quality assurance.
What search and analytics features matter most?
Fast full-text search, speech-to-text transcripts, sentiment scoring, and metadata filters (agent, queue, date) are essential. Combine those with dashboards, leaderboards, and exportable reports to turn conversations into actionable coaching and operational metrics.
How do we handle consent notices and legal recording requirements?
Implement a scripted consent message for inbound calls and a pre-call notice for outbound outreach. Store consent records with timestamps. Consult legal counsel for industry-specific rules — especially for financial services or regulated communications.
What are practical steps to implement call capture across teams?
Start by activating capture on selected numbers and pilot teams. Define retention and access policies, train staff on consent and pause procedures, then expand coverage. Monitor usage, refine settings, and roll out integrations in phases.
How do we secure exported conversation data and backups?
Use encrypted exports, secure SFTP or cloud storage with strong IAM controls, and maintain an audit trail for downloads. Limit bulk export privileges to admins and apply retention rules to backup copies to reduce exposure.
Which plan features should smaller teams prioritize?
Prioritize automatic inbound/outbound capture, manual pause, basic transcription, CRM sync, and admin controls. These features deliver compliance, coaching value, and searchable archives without unnecessary complexity or cost.
Can on-demand playback and training tools improve onboarding?
Absolutely — sharing real call excerpts accelerates learning and aligns new hires with best practices. Combine annotated clips with quizzes and coaching sessions to build consistent service quality across the team.
How do voice, video, and SMS channels fit into an omnichannel strategy?
Ensure your platform captures voice, records video meetings, and logs SMS conversations so all interactions are searchable and attached to customer records. That unified view improves handoffs and delivers a seamless customer experience.
What should growing call centers look for in advanced reporting?
Seek queue-level metrics, abandoned call analysis, wrap-up time, coaching flags, and exportable conversation datasets. Granular reporting supports workforce planning, SLA management, and targeted performance improvement.
How do providers like Aircall or Ooma support smaller teams?
Vendors such as Aircall and Ooma offer VoIP capture with options for automatic recording, pause/resume, CRM links, and admin-export tools. Compare storage limits, transcription accuracy, and pricing tiers to match team size and use case.
What retention periods are typical for call archives?
Retention varies by industry and risk posture — common windows range from 90 days for basic support records to several years for regulated financial communications. Align retention with compliance needs and storage costs.
How do we balance transcription accuracy and cost?
Use automatic speech recognition for volume and faster search, then apply human review selectively for high-value or contested interactions. Many platforms let you tier transcription quality to control expenses.
What admin controls help protect sensitive information?
Apply role-based access, granular permission sets, redaction tools, and pause-for-sensitive-data features. Maintain detailed audit logs and require multi-factor authentication for privileged users.
How should we approach vendor selection and pricing comparison?
Compare features (capture modes, integrations, analytics), storage and export limits, support SLAs, and per-user or per-channel pricing. Request a trial, validate real-world transcription quality, and check references from similar-sized teams.
What are quick wins to improve customer experience using conversation data?
Use sentiment analytics to flag at-risk customers, build topic-based coaching playlists, and automate follow-up tasks from call dispositions. Small changes in scripts and training often yield measurable gains in NPS and resolution time.


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